For twelve generations, the Hata family have created an amazing array of fragrances. Shoyeido incense is considered the highest quality, most natural incense available on Earth.

With respect for the environment and a concern for green practices, Shoyeido continues to set the standard in the market of fragrance. Shoyeido has procured permits from the Ministry of Economy, Trade & Industry in Japan, and the US Fish & Wildlife Department to validate that their products are properly accounted for and responsibly harvested. None of their recipes contain animal ingredients and no testing has ever been done on animals.